Triple A Beef will strive to be the most trusted and preferred beef supplier, consistently and efficiently ‘Producing Quality’ in all aspects of our business.

We will achieve this through:

  • Maintaining the highest ethical standards.
  • Consistently motivating and training our employees.
  • Valuing our employees and encouraging a shared responsibility in achieving our mission.
  • Being an employer of choice.
  • Embracing change by implementing innovative processes and technology.
  • Attaining the highest standards in Hygiene, Quality and Safety.
  • Listening to and anticipating our customer’s needs thereby building long term relationships.
  • Treating suppliers with respect and regarding them as part of our value chain.
  • Ensuring excellent financial and management practices thus maximising profitability.


We act with INTEGRITY in all we do

We are each personally accountable for the highest standard of behaviour, including honesty and fairness, in all aspects of our work. We will constantly treat customers, colleagues and company resources with the respect they deserve, creating a safe working environment for everyone.

We are committed to continuous INNOVATION

We strive to learn, we accept our mistakes and we invite honest feedback, in order to create ‘best in industry’ products and services.

Diverse PEOPLE working together

We co-operate to work seamlessly across all departments accomplishing positive results. All employees are appreciated and considered as valued assets. We take pride in sharing our diverse backgrounds, experience, styles, approaches and ideas.

We provide LEADERSHIP as individuals and as a company

We each lead through our competence, creativity and teamwork. We provide equal opportunities for all, recognising and rewarding, growth and achievement. We accept personal accountability for our own actions and focus on finding solutions and achieving results.

We take responsibility for PRODUCING QUALITY

We treat all our internal departments as customers. We show a sense of self-respect, pride in accomplishment, and attentiveness that is evident in all aspects of our business. All we do will communicate professionalism and quality.

We deliver CUSTOMER satisfaction

We believe in respecting our customers, listening to their requests, understanding their expectations, anticipating their needs and responding timeously. We build relationships and enhance the customer experience, through service excellence.

We regard our SUPPLIERS as essential team members

We treat our suppliers with the same respect we show our customers. Our suppliers deserve fair and equitable treatment, clear agreements and honest feedback on service delivery.